Asim Al Qassim, the visionary founder of Anfas, is a master perfumer dedicated to capturing the heart and soul of Arabic culture through scent. With a deep respect for tradition and a modern approach to fragrance, Asim creates perfumes that tell the stories of his heritage, evoking the warmth, richness, and timeless elegance of the Arabic world.

His work is a bridge between past and present, inviting others to experience the essence of his culture with every breath.

Anfas embodies exploration and discovery, combining timeless allure from the desert with a limitless potential that brings the idea of new horizons. A sensory experience, of aromas and desert storytelling.

Each family scent has it’s own story, and each fragrance evoke a narrative of journey and exploration.